COSMOS Embassy: Karachi, Pakistan

In partnership with Honiunhoni

Honiunhoni, meaning "Impossible Possibilities," is an independent music production collective and record label founded in 2022 by musician and anthropologist Daniyal Ahmed. Rooted in the ethos of ethnographic research, Honiunhoni celebrates Pakistan's cultural richness and diversity through meticulous curation and promotion of (the often marginalized) indigenous folk and classically trained musicians. The collective specializes in capturing live music in meaningful and evocative settings, embracing a philosophy of deceptive simplicity in presentation while preserving the authenticity of sound and vision. Honiunhoni represents the interests of artists and empowers them by leveraging the possibilities of social media and organizing global tours to connect artists with new audiences.