Facebook: bringing the end closer together
Saturday
12:45 - 13:45
SETUP
In July, SETUP presented an exceptional project at Utrecht Central Station: the world’s first Facebook Museum. Their aim was to get people thinking about Facebook’s cultural legacy. “We've lost ourselves in the arms of Big Tech, but the story belongs to us.” By proclaiming Facebook’s end, they wanted to make space to imagine life beyond it—and envision what could come after today’s social media landscape.
At U? 2025, they present a talk in which they’ll share what they have learned during their week at Utrecht Central Station. They’ll reflect on Facebook’s enshittification, they’ll invite the audience to contribute to the Museum and they’ll bring the end closer together.